In 2022, the Endeavour Centre Seconds Genesis brought together the physical, digital, and virtual. It stood at the crossroads of traditional horology and Web3, more a statement of intent than a product. The watch introduced a new language, an innovative way of interpreting watchmaking. For the first time, a centuries-old brand took a leap into the world of Web3, turning this uncharted territory into a field of experimentation.
The piece carried a manifesto. Blockchain technology wasn’t a gimmick but a means of authentication, ensuring transparency and traceability. The NFTs weren’t digital curiosities, they were an extension of the timepiece itself. It became a symbol of disruption, dividing opinion but also sparking a conversation between two separate worlds. Boldness defined its legacy, setting up the next act perfectly.