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GENESIS GENESIS
This is the story of an independent Swiss watch manufacture exploring uncharted territories. In keeping with the times, H. Moser & Cie. is pioneering the ultimate immersive experience.
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If you are going to challenge the status quo, you need to surround yourself with the best. That’s why Deloitte Consulting Switzerland has mobilized key technological and industry leaders to empower H. Moser & Cie. to reimagine the future of luxury watches. The result is a complete ecosystem that offers blockchain product authentication, exclusive privileges enabled by digital assets ownership, and a metaverse space that showcases the manufacture’s products in an immersive space . By using new technologies, H. Moser & Cie. is redefining the customer experience for the future.
AN ALL-IN-ONE WEB 3.0 EXPERIENCE AT YOUR SERVICE
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WATCH
The limited edition concept piece combines physical watchmaking expertise with the digital and virtual worlds. All you have to do is scan the unique QR code on the sapphire glass using your phone. This is your gateway to the application.
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DIGITAL ASSETS
Get your VIP keypass to the H. Moser & Cie. universe and NFT art. Enjoy exclusive digital artworks, like a short ‘time capsule’ video documenting the birth of the actual watch and the master watchmaker behind it, ultimately sealing on the blockchain the moment each watch has completed production.
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METAVERSE
In this metaverse space, you can discover the history of the manufacture and meet the Moser team. It is designed to enable its customers and its community to enjoy an unprecedented virtual experience.
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APPLICATION
The app ensures complete traceability and transparency, from certification to warranty and insurance, as well as further customer services. It’s the entry point to exploring a new Moser environment.
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WALLET
Digital artworks and VIP keypass are stored in the wallet, as well as the related insurance and protection tokens.
Our partners
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Aura Blockchain Consortium is the leader in technological solutions for the luxury goods sector. The non-profit Consortium was created by some of the world’s most prestigious luxury groups going beyond traditional frontiers to become a technological hub for the luxury industry.
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Zurich Switzerland is to insure the physical product and, for the first time, digital assets as part of a brand-new hybrid insurance product.
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Salesforce is making H. Moser & Cie. one of the first global customers across all industries to benefit from its Web 3.0 management suite.
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Crossmint provides the custody of tokens in a wallet, accessible for the first time via a dedicated application.
A unique QR code is engraved inside the sapphire glass. Once captured through the application, it gives you access to the full Web 3.0. experience. From authenticating the ownership of the timepiece to enjoying exclusive digital assets.
Bezel and crown come in 3D-printed titanium. The pixelated, tridimensional visual effect plays with the aesthetics of the virtual world. Perfectly elegant in sync with the microblasted steel case.
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ENDEAVOUR CENTRE SECONDS GENESIS
This avant-garde timepiece known as 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code – is the first in a series of three creations yet to be revealed. It marks the opening chapter in the watchmaking triptych. The first of three bold steps into the realm of Web 3.0. The Endeavour Centre Seconds Genesis comes in a limited edition of 50. The owners will have priority access to the upcoming two timepieces. This is just the beginning.
CHF 27 000
EXPLORE THE MOSER LOUNGE
Welcome to the full virtual experience of H. Moser & Cie. Explore the Moser Lounge – a Very Rare Swiss chalet – to learn more about iconic collections, the manufacture and its fascinating history. Enjoy stunning views of the Matterhorn or soak in the Rhine Falls. Join press conferences, launches and a passionate community of Moser Lovers.
