Serene landscapes. Cheese. Chocolate. Cows. We’ve seen those Swiss stereotypes before, haven’t we? But the independent Swiss watchmaker H. Moser & Cie. is known for going against the grain and taking on these clichés with wit and humour.

In that spirit, Moser has created a new film called The Pitch. It marks the start of the watch company’s latest campaign, ‘We let our watches do the talking.’

A talking Streamliner?

The Pitch, which stars Edouard Meylan and Arnaud Rouer as The Ad Man, is an irreverent piece that takes on the hackneyed Swiss clichés often deployed by uninspired watch marketers. But this time H. Moser & Cie. throws in another comedic twist by giving Edouard’s watch (his Streamliner Flyback Chronograph) a voice. Intrigued?

Well, watch the film to find out how Edouard and his talking watch resist The Ad Man’s charms (again) and come up with the idea of letting the H. Moser & Cie. watches do the talking.